“I am a believer that color affects people’s moods,” says Lilly Pulitzer, a famous fashion designer, and entrepreneur. Colors are beautiful and we see them in everything around us. We grow around colorful things that’s why have feelings, familiarity, and personal affiliation with each color.
John Paul Caponigro, a famous Fine Art Landscape Photographer, says that Color is a powerful physical, biological, and psychological force. Colors play a vital role in our routine decisions. We are inclined to base our choices on colors. The same works in our minds when we visit a website. We try to interpret it with our color understanding. Here, the psychology of colors comes into practice that helps creative professionals like marketers and developers of a web design company to better portray a website or brand that we can relate to.
What is the psychology of colors?
Studying colors and the way it affects human behavior is called the psychology of colors. In our daily routine, we come across a great variety of colors. These colors are associated with our feelings, emotions, and attitudes. Our connection and familiarity with colors influence our day-to-day decisions. The way it drives our opinion and preferences even in routine purchases made famous brands and businesses use it for their advantage. It is the reason brands are now selective in colors for their business success. They pay special attention to colors when it comes to designing a logo, developing a website, or remodeling their outlets. The meaning of colors depends on ethnic beliefs, cultural norms, and individual personality traits.
Why the psychology of colors is significant in web designs?
In web or graphic designs, colors can be selected to attract user attention. It can be used to make the users remember design elements. Using the psychology of colors is important as a web design aims to connect people with the brand. Colors can be used in a way to better communicate the nature and details of the product. It plays a vital role in optimizing a web page for better conversions as it impacts the purchase decision of the users
How to Use Psychology of colors in Website Design?
To make colors work for your business, you can try different ways of adding them to the website. It helps the users form an opinion about your brand, product, or service. Following are some of the ways you can use the psychology of colors in website designs.
Choose a color according to its meaning
In general, you may know the meanings we usually associate with the common colors. Red is associated with love, passion, and a sign of alarming situations as well. You need to understand the effects of hot and cool colors. Dull colors like grey, white, and black may also prove useful for your website. Following are some examples of how we associate meanings with colors.
- Red is used to draw attention to an object or action. It epitomizes love, excitement, energy, lust, passion, etc. It can also be used to create excitement as it increases heart rate and makes a person breathe faster. It is useful in designing websites for businesses like sports, entertainment, fashion, food, healthcare, emergency services, etc.
- Green has a balancing effect. It projects the meaning of being natural, peaceful, supportive, healthy, growing, calm, and wealthy. Use it if producing designs for businesses that endorse nature, science, human resource, tourism, medicine, or healthy activities like camping, sightseeing, etc.
- Blue is associated with elegance and charm. It is a refreshing color that promotes loyalty, wisdom, trust, quality, strength, productivity, competence, and security. It is useful for websites of large enterprises, the banking industry, and corporate entities. Use it also for public offices, utilities, high-tech, medical and dental care, etc.
- Orange is a vibrant color. It is used to express fun, joy, excitement, warmth, and enthusiasm. In web design, it can be useful for drawing attention to various calls to action. it is good for businesses like childcare, food, entertainment, technology, automotive, and eCommerce.
Study association of color with your business and the target audience. If you specifically talk about Pink color, it is strongly a gender-specific shade that is common in fashion, beauty care, and apparel businesses. Using it for a men’s website won’t be a good choice. Similarly, Brown color is disliked by both men and women. So you may need to ignore it in web design as it is difficult to use in contrast with other colors.
Beautify the background of the website
A research study published by Emerald Insight concludes that 62%-90% of product assessment is based on color alone. Color is significant for your website design so it should not be ignored in the background as it improves users’ ability to read and scan. Following are some of the best background colors for website designs.
- White is a neutral color that is common on most websites. Use it for a clear and uncluttered display.
- Red in the background projects a bold look and excitement about a website.
- The black background suggests luxury and is useful for the art and fashion industry.
- Blue is the most popular color in web designs. Blue and its shades are limitless and bear no boundary. These can be used on a variety of website grounds.
- Green symbolizes nature hence it supports outdoors and eco-friendly messages from the background.
Adorn hero image with colors
The hero image – the large banner image – is the first piece of content that interacts with your target audience. It has the power to narrate your brand story, exhibit a few products or key selling points, or communicate deals and offers. Add grace to the hero image of your website with lively colors. Make the hero header bring more sales with the help of color psychology.
Use lively colors in CTAs
Calls to action – CTAs – buttons are among the key stepping stones that help the users to complete their purchases. It must have the convincing power to make the users take action. the action can be registering an account, subscribing to email updates and newsletters, signing up for a trial period, or placing an order.
You can use color psychology to make the CTAs stand out from the overall design and glorify the action. Use a color according to the end goal of your website design. rent, orange, green, and yellow are some of the commonly used colors to highlight the CTA button. you can try colors that are specific to your business.
Use your brand colors with captivating offers to turn a popup into a compelling offer. A conventional design may not force a user to consider the offer. However, adding colors according to your business relevance and context can do wonders. Users, who may ignore the rich colors in the background or hero image, may take the time to review the offers in the popup if the right colors are used to make them connect with the brand.
Colors portray the inner and outer self of a website. A red color may have a multitude of meanings, but once it gets associated with a brand or product, it narrows down the meaning to a few of its target audience. If you want to make the most out of colors in website design, spend time understanding the psychology behind it and then use different approaches to use them.