With each passing year, trends change. What was considered a must-have feature in 2023 is no longer feasible for 2024. It is imperative for website owners to stay abreast of the latest trends to remain relevant. A failure to integrate popular trends can easily send your website down the pecking order.

It is usually the end user, whose ease and comfort drive the trends. In some cases, newer technologies are responsible for the change. Following are some of the web design trends for 2024 that appear to be the most dominant. You should engage a professional web design company to implement these changes.

The reason we recommend a web design company is because of their expertise. Depending on your website niche, they can implement the relevant trends by personalising it to your requirements. There is no point in integrating a trend only for the sake of it. Personalisation is imperative for long-term success.

10 Latest Web Design Trends

1. Artificial Intelligence

AI is the most dominant technology in every industry. It is only natural that AI has an instrumental role to play in web design. As far as web design is concerned, AI can help personalise the website for the users by analysing their user behaviour and preferences. It then sends personalised recommendations or suggests only relevant content.

It can improve the conversion rate. AI can also scan the images and videos. It can automatically create alt text and categorise the content. This can boost your website’s ranking on the search engine. Secondly, it makes it for the users to navigate the website. AI can assist designers in creating more appealing websites.

2. Memphis design

The design that was produced with shapes and lines of multiple colours or scattered ink spots in the 1980s is called Memphis design. In general, it includes shapes like circles, triangles, or uneven shapes with a contrasting background of white or black. The design came into being as a denial of the simplest designs that were once trending higher with the term minimalism.

The disavowal of minimalist design resulted in more versatile, colourful, bold, and daring designs. It is the reason Memphis design has secured a place among the top web design trends in 2024. Web and graphic designers are moving forward with it as it helps them create stunning and unforgettable creations.

3. Scrollytelling

Whether one likes to admit it or not, our attention span is getting shorter and shorter. The primary reason is that we are bombarded with so much information every second that it becomes difficult to stay engaged with one piece of information for so long. This is a big challenge for websites.

Without grabbing the user’s attention, they cannot effectively market themselves. One way to overcome this problem is through scrollytelling. It is the art of creating storytelling effects in a web design with just scrolls. The design narrates the entire story while every scroll reveals every part or episode of it.

Scrollytelling, the word, was first used to explain long-form stories that are distinguished by a beautiful combination of animation, audio, and videos on an online medium. It turned out to be more useful in explaining stories that are complex to navigate online or portray in a limited space of a design.

2024 is going to be dominated by this remarkable trend as it creates a brilliant interface for connecting different dots of a store, thus visualizing an entire tale without any boredom. Web designers are frequently using it to design a sequence of visual elements that are placed in chronological order to deliver a more impactful message.

4. Typographic-rich hero image

The hero section or hero area is the space that appears on the users’ screens as soon as they land on your website. It is the area below the log and menu and is called a hero as it is the most prominent of your website places. The usual concept of enriching the hero area is to use an image or a video that has a call to action or any appealing text.

However, fewer designs are capable to make the most out of the hero image text. It’s why the web designs came up with a solution in the form of typography-led images. The use of typography reduces the need for imagery as the text itself becomes capable of communicating the core message. Hero images need to be bold and audacious.

5. Micro Animations

While they might not seem that significant, micro animations are a great way to enhance the user experience. Its purpose is to create an engaging moment. In most cases, it influences the user to pursue a specific action. It can be a great way to improve the website’s navigation.

6. Horizontal scroll

Web design is subject to breaking the conventional barriers and coining new concepts with every passing day. In contrast to vertical navigation, horizontal scroll proves to be more engaging and effective. The images and texts that move like a slide sheet seem to attract more users and make them scan the entire website just like flipping the pages of a magazine.

A horizontal scroll is quite useful for designing websites with maps, catalogs, portfolios, etc. It can help websites to highlight products, services, store locations, projects, and galleries. Horizontal scroll is one of the interactive features that can create a memorable, fun-loving, and intriguing shopping experience on your online store.

7. Handmade graphics

With increasing competition in the digital verse, website owners need to find novel ways to distinguish their website from competitors. One such way is to use handmade graphics. Not only are they more appealing, but they appear quite different from computer-generated images that we have become accustomed to over the years.

2024 seems to be a year of DIY graphics and handmade artwork that may primarily include messy signs, uneven shapes, irregular color patches, and jagged color patterns as if kids are using paint or crayons. The design trend is said to address the gap between offline and online existence.

8. Color contrast

Color plays a significant role in acquiring user attention and making them connect with the website. Studying color psychology can help you arouse the sentiments of the target user as colors carry varying beliefs, concepts, and cultural and ethnic significance. However, using multi-colors, in contrast, can take you to turn the web design stand out from the crowd. Designers have developed fascinating styles such as gradients, neon on black, bright color contrasts, acid shape, and web design popup aesthetics.

9. Data Visualisation

Humans are more accustomed to visual learning. It wouldn’t be wrong to call them visual creatures. Therefore, website owners need to come up with innovative ways to communicate the relevant information in visual format. They can use tables, infographics, or any other way. Data visualisation helps them make sense of data in an easy manner.

10. Visible borders

Highlighting the borders of text and banners create magic, vibrant and highlighting effects. If you need to distinguish one design element from another or prioritise its visibility, you can use visible borders for it. This year, web designers are finding innovative ways to make the layouts and designs look natural.

A good web design is distinguished by the level of ease and comfort it provides to the users. With visible borders, you can enhance the readability and scan-ability of a web page as users get to identify various design elements by their borders. The trend seems to be relevant to retro tough that was common in the 90s era.

Conclusion

This concludes our views on the most dominant web design trends in 2024. Of course, not all of them would be relevant for your website. That’s why it is best to engage a professional web design company for this purpose. Their expertise and experience can help you decide which trends to implement and how.